Medals, n. /ˈmɛd.əl/
Sign of achievement, public proof of performance and a standard that must be upheld in public.
Medals Team is a Zurich-based brand management office for leaders and organisations who treat reputation as a core asset, earned through performance and sustained through consistent communications. Our work focuses on shaping how stakeholders think and feel, so the story surrounding decisions supports confidence, credibility and long-term value.
Medals Team approaches brand management as reputational management in practice, shaping narrative and engagement so leadership intent is understood within organisations and across key external audiences. Our work is guided by a steady loop of assessment and response, so communications remain consistent as context shifts.
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Beneath every story sits a reputational outcome. Medals Team designs communications to protect what has been earned, strengthen stakeholder confidence and keep leadership intent legible across media engagement, employee communications, stakeholder communications and leadership visibility.
Reputation stewardship that aligns behaviour and messaging to meet and exceed stakeholder expectations.
Strategic narratives that connect performance with recognition and align communications with long-term direction.
Providing brand management and reputation strategy, offering clear perspective and strong judgement in demanding situations.
Disciplined execution that keeps messages consistent, measured and worthy of the reputation they represent.
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How Medals Team thinks about communications reflects the idea of a medal: work that stands up to close inspection, carries meaning for those who receive it and signals achievement without shouting. We shape brands so reputation is strengthened through what stakeholders see, understand and repeat, across media, internal communications, and key external relationships. Our role is to help leadership shape communications that feel earned, not claimed, and that hold their value over time.
Working with Medals Team means engaging advisers who hold the objective in view and frame communications to support decisions, positioning and trust. The aim is consistency of meaning, even as the context shifts.
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Medals Team delivers brand management that protects and grows reputation by shaping what priority stakeholders think and feel, then translating that insight into communications choices that hold their value over time. The work covers reputation strategy and stewardship, board and leadership communications, crises and special situations, corporate narrative and brand positioning, plus sponsorship and event communications.
We work across sectors that operate in the public eye, including finance and business, culture and sport, sustainability and philanthropy, supporting listed and private organisations, institutions, associations, foundations and selected individuals. Our approach is built on supporting reputational strength before, during and after pivotal moments.